We have some exciting news to announce. All of our videos are now trackable to the second! That’s right, now when you have a prospect visiting your site… our system will actually tell you how much of every video they have watched.
First of all, a visitor does have to sign-in to your site… we still do not track anonymous website surfers. If you use a capture/landing page, then once somebody gives you a name & email they are stored in your contact manager and the tracking begins. Even if they return at a later date, the tracking should pick up where they left off.
Use this to your advantage. Whether you direct people to your Home Page to view a series of videos, or you have them step through the site… the combination of page visits and video tracking gives you a detailed glimpse of the interest level of your visitor. You will know exactly what they’ve watched, how much, and what they chose to skip past.
Remember… anonymous surfers remain anonymous (wouldn’t have it any other way). But if you use any of the landing pages, then when visitors fill in a name & email, they will be added to your contact manager and the stats will begin recording.
Look for continued refinement of the way the stats are reported, and a general improvement of the look of the contact manager area.
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